New Arrival

• Soft creamy texture in a retractable pencil with built-in smudger for subtle blending and sharpener for high precision line Waterproof formula for up to 10 hours long lasting wear• Choose your shade from creamy matte to high metallic, all so intensely pigmented Dermatologist...

Swipe for bold colour. Take your eyeshadow look to the next level with Wonder’swipe 2-in-1 Liner to Shadow. Choose your makeup vibe: bold metallic liner or shimmering glitter shadow. Transform eyes in one sweep of a fingertip by blending out the liquid formula across...

Up to 24 hr wear. Intense colour for an enhanced and impactful eye look. Lightweight formula that delivers rich pigments for maximum intensity. Conical tip applicator for a subtle or bold look. Dermatologist and ophthalmologist tested.

Scandaleyes Exaggerate Eye Definer from Rimmel is an eyeliner pen that glides on effortlessly and gives high colour impact to instantly define and enhance eyes. The buttery-soft, water-repellent eye makeup formula provides extreme wear for up to 24 hours. Available in 6 stunning shades....

Glide-on full colour definition! Exaggerate Waterproof Eye Definer in Aqua Sparkle from is the first retractable eyeliner pencil with a gel-like, shiny finish. The soft creamy texture glides on effortlessly for precise high intensity coverage. The waterproof formula delivers up to 10 hours of...

The best of colour + waterproof technologies in 1 liquid liner. No more compromise, one stroke, one full day of colour! This innovative formula delivers intense colour while being fully waterproof for up to 24hr!With its new flexible flock applicator for quick and easy...

The best of colour + waterproof technologies in 1 liquid liner. No more compromise, one stroke, one full day of colour! This innovative formula delivers intense colour while being fully waterproof for up to 24hr!With its new flexible flock applicator for quick and easy...

From Rimmel London, comes Wonder'Proof Liner, Pure Blue. The best of colour + waterproof technologies in 1 liquid liner. No more compromise, one stroke, one full day of colour! This innovative formula delivers intense colour while being fully waterproof for up to 24hr! With...

From Rimmel London, comes Wonder'Proof Liner, True Copper. The best of colour + waterproof technologies in 1 liquid liner. No more compromise, one stroke, one full day of colour! This innovative formula delivers intense colour while being fully waterproof for up to 24hr! With...

Swipe for bold colour. Take your eyeshadow look to the next level with Wonder’swipe 2-in-1 Liner to Shadow. Choose your makeup vibe: bold metallic liner or shimmering glitter shadow. Transform eyes in one sweep of a fingertip by blending out the liquid formula across...

Swipe for bold colour. Take your eyeshadow look to the next level with Wonder’swipe 2-in-1 Liner to Shadow. Choose your makeup vibe: bold metallic liner or shimmering glitter shadow. Transform eyes in one sweep of a fingertip by blending out the liquid formula across...

2 in 1: Eyeliner and shade! The first ultra-pigmented, long-lasting formula that transforms when you blur it: from metallic eyeliner to shimmering shadow with the movement of your finger- 11 ultra-pigmented shades.- Combine them to your liking to create bold and striking looks- Easy...

Swipe for bold colour. Take your eyeshadow look to the next level with Wonder’swipe 2-in-1 Liner to Shadow. Choose your makeup vibe: bold metallic liner or shimmering glitter shadow. Transform eyes in one sweep of a fingertip by blending out the liquid formula across...

Get bold lashes with scandalously extreme volume with Rimmel Scandaleyes Reloaded Clean Mascara. This eyelash makeup features a clean and vegan formula for clump-proof application and up to 24 hours of wear. It provides fuller, longer & thicker lashes that are resistant to humidity,...

Looking for the best mattifying powder makeup addicts can't get enough of? Introducing our cult-classic Rimmel London Stay Matte Pressed Powder. This skin-mattifying, shine-controlling powder lets you say goodbye to midday shine in the sweep of a brush. Dust onto oily t-zones, set makeup...

Need to camouflage the different tones on your face? Our new palette allows you to sculpt the angles, creating a naturally flawless complexion and defined features. Apply on top of foundation as described on the graphic and blend.

The Multi-Tasker Concealer covers up blemishes, brightens dark circles and covers to even out skin tone. The super-sized soft-touch wand with built-in product reservoir lets you add precise full coverage wherever you need it – on blemishes and under the eyes or all over...

Forget imperfections. If your skin is starting to break out, Hide The Blemish Concealer is your new BFF. This creamy concealer stick glides onto skin to blend away problem areas, leaving you with a smooth, even canvas for makeup. It's the perfect spot concealer...

Forget imperfections. If your skin is starting to break out, Hide The Blemish Concealer is your new BFF. This creamy concealer stick glides onto skin to blend away problem areas, leaving you with a smooth, even canvas for makeup. It's the perfect spot concealer...

Wave goodbye to blemishes and dark circles with Lasting Matte Concealer. It's a full coverage, matte cover-up that camouflages everything, from tired under-eyes to breakouts. The lightweight formula feels comfortable, hydrating and doesn't settle into creases, so you get a smooth, even finish that...